Providing Market Intelligence for 40 Years

In The News

Opera TV Launches Next-Generation OTT TV App Technology

“According to Parks Associates research, OTT video usage is expanding worldwide with 55 percent of UK broadband households and 51 percent in France watching TV online, compared to 70 percent in the U.S.,” said Aneesh Rajaram, CEO of Opera TV. “Opera TV Snap is the fastest way for broadcasters and VOD services to enter the OTT market. The platform allows them to reach new audiences on the home’s biggest screen, while also enabling content owners to monetize their existing video catalogs through Opera’s own ad networks and partnerships.”

From the article "Opera TV Launches Next-Generation OTT TV App Technology" by www.multichannel.com

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...