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Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confidence or just sheer excess cash made life better, or at least damn different. Out with the new. In with the newer!

Which brings us to over the top content providers. There are so many of them that you can make yourself silly trying to remember why one of them might be better than the other. As a recent report from Parks Associates points out, this might be a long search for entertainment nirvana.

In July, it noted that half of Hulu’s customers canceled the service the month before and that 9% of Netflix’s customers scrammed, too. Smaller services lose customers at Blackberry-like rates.

From the article "Online Viewing Has An Off-Ramp Problem" by P.J. Bednarski.

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

More recently with Siri from Apple, Cortana from Microsoft (NASDAQ:MSFT), Google Assistant from Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) and Alexa from Amazon (NASDAQ:AMZN) we've seen voice recognition t...

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates. OTT video subscript...

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and...

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

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