Providing Market Intelligence for 40 Years

In The News

One Third Of Broadband Households Have OTT

“Overall OTT video usage in the UK favours broadcasters,” said Brett Sappington, director of research at Parks Associates. “The most popular OTT video sources in the UK include BBC iPlayer, ITV Player, 4oD (now All4), and Demand5 – all catch-up or on-demand offerings from broadcasters.

From the article "One Third Of Broadband Households Have OTT" by James Groves.

Previously In The News

Android Pay Features, UK Release Date, How It Works

Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

An industry report by Parks Associates has estimated global mobile data revenue will rise from $368 billion in 2015 to $630 billion by 2020. The internationally-recognised consulting firm claims th...

Sharing Your Netflix And HBO Go Passwords Is Now A Federal Crime

In a study published by research firm Parks Associates, it estimated that streaming services would lose $500 million in revenue from password-sharing in 2015, but Netflix still doesn’t seem so concern...

Netgear Orbi – Tri-band WiFi For Your Entire Home

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...