Providing market intelligence for more than 35 years

In The News

Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus

Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected homes, is the smart TV, followed by the streaming media player and then the computer.

"Just as some stabilization appeared evident, the COVID-19 crisis introduced yet more turmoil," David Drury, Parks' research director, said in the release. "The pandemic has certainly increased demand and fueled higher levels of video consumption, but also has disrupted video production and distribution significantly. Production of many new originals are on hold, and major studio titles have released directly to the home, threatening the long-term viability of the theater-release model. It has never been more important for industry players to track users’ viewing habits and preferences, and align service offerings to changing consumer needs and lifestyles."

Parks had found earlier this spring that two-thirds of online households had a connected device in their home.

From the article "Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus" by Stephen Silver.

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive