In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a streaming video service.
This data comes from Parks Associates and gives us a look into the steady growth of cord cutting.
The study clearly shows three things happening in the world of pay TV.
From the article "New Study Shows The Growing Decline of Cable TV" by Luke Bouma.
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
