Providing market intelligence for more than 35 years

In The News

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed suit, increasing in both magnitude and in the diversity of motivations -- from casual password sharing among family and friends to large-scale, for-profit accounts run by fraudsters. The ability to watch from multiple screens has had the unintended consequence of contributing to illegal password sharing, which is expected to cost the US pay-TV industry nearly $10 billion by 2021, according to Parks Associates. 

From the article "New Route to New Revenue: Detect & Respond to Credentials Sharing" by Orly Amsalem.

Previously In The News

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...

Homes Now Have 10+ Connected Devices: Parks Associates

"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Dell, Parks research associate. "Nearly 75 percent of consumers who intend to purchase a smart home dev...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...