Providing market intelligence for more than 35 years

In The News

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed suit, increasing in both magnitude and in the diversity of motivations -- from casual password sharing among family and friends to large-scale, for-profit accounts run by fraudsters. The ability to watch from multiple screens has had the unintended consequence of contributing to illegal password sharing, which is expected to cost the US pay-TV industry nearly $10 billion by 2021, according to Parks Associates. 

From the article "New Route to New Revenue: Detect & Respond to Credentials Sharing" by Orly Amsalem.

Previously In The News

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

How Connected TVs Are Changing the Way We Shop

Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...

These smart gadgets can enhance your at-home experience

According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...