Providing Market Intelligence for 40 Years

In The News

New Research Shows Consumer Demand for High-speed Internet and Value-added Services

A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges reported by consumers included finding affordable packages and comparing customer service quality among different providers.

The study, titled “Home Internet Evolution – Consumer Perspectives on Fiber and Gigabit Speeds,” delves into the impact of high-speed internet options on consumers’ choice of service providers and subscription plans. It also explores which value-added services resonate most with consumers and how they affect customer satisfaction and retention.

According to Kristen Hanich, Director of Research at Parks Associates, internet service providers (ISPs) need to prioritize making the shopping experience seamless and easy for prospective customers. The study highlights that almost 40% of US internet households experience download speeds below 250Mbps and are generally unsatisfied with their current service. This dissatisfaction presents an opportunity for ISPs to expand their customer base by targeting these dissatisfied users.

The research also reveals shifting consumer sentiment regarding internet services. Customers now expect Wi-Fi to be included in the overall cost, and reliability and quality are becoming increasingly important factors for subscribers. While pay-TV bundle adoption is decreasing, customers still anticipate video services in some form, either through traditional TV offerings or streaming platforms.

The study further emphasizes the growing trend of bundling broadband and mobile services to provide consumers with simplicity, affordability, and convenience. Many providers are enhancing the appeal and value of their internet service offerings by including access to popular streaming platforms as part of their packages.

In conclusion, the research conducted by Parks Associates highlights the importance of addressing consumers’ demands for high-speed internet, affordable pricing, reliable service, and value-added offerings. ISPs that understand and cater to these needs will be well-positioned to attract and retain customers in a highly competitive market.

From the article, "New Research Shows Consumer Demand for High-speed Internet and Value-added Services" by Andrew Komsa

Previously In The News

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Millennials Lead Smart Home Holiday Season Shopping

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high inten...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive