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In The News

New Amazon Prime Monthly Sub Aims At Netflix

It would seem that offering the new monthly deal lets Amazon give viewers a way to see current Amazon original series, perhaps in binge mode, a few times a year rather than maintaining the service all year. As more consumers opt for OTT viewing, the Amazon alternative does provide a way to see video on a tighter budget, or sample it without making a larger commitment.

According to new Parks Associates data, Amazon Prime Video has 22.5 million customers, but a churn rate of about 19%. Netflix has 43 million U.S. users and Parks estimates its churn rate over 12 months is only 9%.

From the article "New Amazon Prime Monthly Sub Aims At Netflix" by P.J. Bednarski.

Previously In The News

Study: Video Doorbells Have a 71% Service Attach Rate

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After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....

US survey explores service attach rate in smart home devices

A new white paper, from Parks Associates in partnership with Cardinal Peak, called, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, offers companies a business-planning blue...

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There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Pa...

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