Providing Market Intelligence for 40 Years

In The News

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium subscribers year over year. The number of basic subscribers, meanwhile, seems to be shrinking.

From the article "Netflix's Hidden Price Hike" by Stephen Lovely.

Previously In The News

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Lots of people are canceling HBO Now and Amazon Prime, study says

Last month, Parks Associates released new research suggesting cancellation rates for over-the-top services have held steady at about 18% for the past three years. “With OTT service penetration star...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...