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In The News

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt Disney Co.’s highest-margin businesses. Still, while those franchises may have helped Disney+ get a lot subscribers out of the gate, its narrow focus could also limit the ultimate size of its subscriber base. Even for viewers who favor a specific genre, the overwhelming majority of their viewing time is spent on services with broad menus, according to a recent Parks Associates survey.

From the article "Netflix is Winning Streaming's Own 'Squid Game' by Tara LaChapelle.  

Previously In The News

More Than 20 Percent of U.S. Broadband Households Plan To Buy A Smart Combo Sensor This Year, Research Firm Says

Parks Research Analyst Brad Russell reports that research shows more than 60 percent of U.S. broadband households have someone with a chronic condition, while the number of people 65-85 will account f...

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. b...

Smart Appliances: Lots of Attention, But Low Market Adoption

New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monit...

Connected Devices Tech Support Service Launched By Verizon

Research firm Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent...

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