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Netflix Has $5 Billion to Burn on Content in Global Expansion

Global licensing is always expensive, according to Glenn Hower, a research analyst at Parks Associates. But Netflix’s approach runs against the norms of global rights, which break everything up regionally, he said. Attempts to bust up the institutions of licensing probably comes at a premium, Hower said.

The consumer behaviors in many of 2016’s new markets differ from the places where Netflix is strongest now.

From the article "Netflix Has $5 Billion to Burn on Content in Global Expansion" by Joan E. Solsman.

Previously In The News

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

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