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Netflix Has $5 Billion to Burn on Content in Global Expansion

Global licensing is always expensive, according to Glenn Hower, a research analyst at Parks Associates. But Netflix’s approach runs against the norms of global rights, which break everything up regionally, he said. Attempts to bust up the institutions of licensing probably comes at a premium, Hower said.

The consumer behaviors in many of 2016’s new markets differ from the places where Netflix is strongest now.

From the article "Netflix Has $5 Billion to Burn on Content in Global Expansion" by Joan E. Solsman.

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Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

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Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

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