The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.
Hower said around half of U.S. households with broadband also have a streaming service—most of them Netflix—but that the percentage of those with traditional pay TV has remained steady at 85 to 87%.
While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.
From the article "Netflix eyes global empire as Internet TV battle heats up."
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it...
