Providing market intelligence for more than 35 years

In The News

Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords

Netflix was a game changer in how people consumed entertainment — it allowed people access to content whenever they want it and pioneered binge-content. One of the loopholes of the online streaming service is subscription sharing, where users share their account with friends, family, and anyone they trust with their password.

In theory, this phenomenon of sharing a Netflix subscription is a business model obstacle for the company. Earlier this summer, a report from Parks Associates found that one-in-five young adults living in the U.S. are using someone else’s streaming video service instead of their own.

From the article "Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords" by Susmita Baral.

Previously In The News

Siemens Convergence Creators: OTT services for the young generation

Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...