Providing Market Intelligence for 40 Years

In The News

Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords

Netflix was a game changer in how people consumed entertainment — it allowed people access to content whenever they want it and pioneered binge-content. One of the loopholes of the online streaming service is subscription sharing, where users share their account with friends, family, and anyone they trust with their password.

In theory, this phenomenon of sharing a Netflix subscription is a business model obstacle for the company. Earlier this summer, a report from Parks Associates found that one-in-five young adults living in the U.S. are using someone else’s streaming video service instead of their own.

From the article "Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords" by Susmita Baral.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...