Providing Market Intelligence for 40 Years

In The News

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime Instant Video and Hulu. However, Netflix has seen a relatively larger number of cancellations this year, particularly in the second quarter, on the back of the ongoing price hikes.

From the article "Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu" by Ken Bock.

Previously In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display.  Among those househ...

PODCAST: SCTE TechExpo25 Roundup Day 2

Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...