Providing Market Intelligence for 40 Years

In The News

Net Insight works magic with Tata

Delays on internet feeds can often mean that sports fans viewing the same game on different media often see the same content on different devices at different moments. The delays over the internet can be as long as minutes, this latest solution using the Net Insight OTT solution enables the delivery of video content to any device simultaneously so the delay does not impact the experience. For some businesses such as bars this can be important, hearing the celebrations from a rival bar occurring a few seconds, perhaps longer, before your own could easily mean a loss of business.

It is not just the impact on bars. The online betting industry has invested millions into getting the edge over the punter. They now offer a wide variety of in-game betting options that are skewed in their favour as they have information earlier. By speeding up the delivery of information through the media and taking away much of the delay it should reduce some of their edge.

Combining Tata Communications’ Media Ecosystem, including its Video Connect service, and Net Insight’s industry-first OTT solution will allow the two companies to take a part of the global OTT video market which is forecast to have revenues of $19 billion (Parks Associates 2015).

From the article "Net Insight works magic with Tata" by Steve Brooks.

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive