Providing Market Intelligence for 40 Years

In The News

Nearly 50% of OTT Subs Take More Than One Service

Parks Associates will present new connected entertainment research at CES 2017 in January. The international firm will host the 11th-annual Connections Summit: IoT and the Smart Home on January 5 at the Venetian Hotel, Level 4, Marcello 4405, in Las Vegass. The IoT firm will also be at Booth #41073 in Sands A-D throughout CES 2017.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the US OTT video services marketplace,” said Brett Sappington, senior director of research, Parks Associates.

From the article "Nearly 50% of OTT Subs Take More Than One Service" by www.broadbandtvnews.com

Previously In The News

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...