Providing market intelligence for more than 35 years

In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of fitness trackers owners utilize those gadgets every day, whereas the same holds true for three out of four smartwatch users in the country, the firm found. Consumers who resorted to purchasing digital scales with Wi-Fi or Bluetooth capabilities aren’t as committed to their devices as smartwatch and fitness tracker owners, with some 40-percent of them reporting using such electronics daily. Exercise bikes, treadmills, and similar products with native app support have even poorer engagement rates, with every fifth owner using them every day.

From the article "Most U.S. Wearable Owners Use Their Gadgets Daily: Study" by Dominik Bosnjak.

Previously In The News

Microsoft Announces Deals With 74 Device Makers

According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...

iPhone Beats Samsung In US

According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...

Infographic: WWE Touts Record Breaking 2015

The Top OTT Video Services, as ranked by Parks Associates: Netflix, Amazon, Hulu, MLB.TV, WWE Network, HBO Now, Crunchyroll, NFL Game Pass, TheBlaze, Sling TV. From the article "Infographic: WWE To...

Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015

Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...