Providing market intelligence for more than 35 years

In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found that even though streamers were taking measures to crack down on piracy, it is not known when the effects of that might be tangible.

"While there is some optimism that emerging countermeasures and best-practices may see piracy begin to plateau by 2027, there is no consensus among stakeholders as to when it may begin to decline," Parks Associates consultant Steve Hawley said in April.

"The number of households who share account credentials and consume pirated content is rising. People are increasingly looking for new ways to satisfy entertainment needs," said Sarah Lee, a research analyst for Parks Associates.

From the article, "Most Pirated TV Shows List Spells Trouble for Disney" by Shannon Power

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Philips SmartSleep Snoring Relief Band for Better Sleep

According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...