Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them.
Only 30% of U.S. households are aware of where to buy smart home products or services, according to a recent Parks Associates survey. That figure should cause concern among manufacturers of these devices.
From the article "Most People Have No Idea Where To Buy Smart Home Products" by Andrew Meola.
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
