Providing market intelligence for more than 35 years

In The News

More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies

Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% more didn’t own an antenna but were planning to buy one in the next six months.

In addition, the report said about 30% of antenna owners prefer OTA for watching live news, and 20% choose OTA for live sports, TV shows, and movies. 

“The percentage of antenna owners has remained steady over the last few years, creating a stable audience for broadcasters at a time when they are losing revenues from lost retransmission fees as consumers abandon pay TV for streaming services,” Alan Bullock, Parks Associates’ senior contributing analyst, said in a statement. 

From the article, "More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies" by Shelby Brown

Previously In The News

Alexa Gets Even Smarter with New Safety and Entertainment Features

Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That fi...

6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says

“While smart plugs are a staple of the smart home ecosystem today, next-generation products are creating more value through numerous value-added services derived from energy data,” says Tom Kerber, se...

7.7 Million Standalone & All-in-One Networked/IP Cameras Expected to Be Sold This Year in U.S.

A recently released report from Parks Associates, “Smart Product Market Assessment: Networked Cameras,” estimates that 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive