Providing market intelligence for more than 35 years

In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, bridging security and lifestyle management.

The research highlights how home security is merging with broader smart-home functionality. Sixty-eight percent of respondents consider remote access via smartphone apps essential, and half believe security systems should be required in all new-home construction.

That expectation aligns with recent Parks Associates data, projecting the U.S. smart-home market to reach $15 billion by 2029, driven by demand for professionally installed, interoperable systems.

Nearly half (49%) say 24/7 professional monitoring is a must-have feature, though some remain cautious about third-party access to camera feeds.

From the article, "More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security" by Rodney Bosch    

Previously In The News

WWE Is Laying the Smackdown on the World

The market’s enthusiasm for WWE stems largely from its lucrative TV contracts, combined with its early success in direct-to-consumer streaming TV apps. In 2014 the company made a risky move, deciding...

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...