Providing Market Intelligence for 40 Years

In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Sixteen percent of consumers in U.S. internet households report using Copilot for personal, professional, or educational use in Q4 2025, up from just 10% the year prior,” she told TechNewsWorld.

However, Kent pointed out, “The user experience is not yet delighting consumers, as is the case with generative AI tools generally.”

She added that Copilot users gave the tool a minus-1 Net Promoter Score (NPS), which is on par with the average but far from the ideal user experience.

From the article, "Microsoft Pledges Quality Improvements for Windows 11" by John P. Mello Jr. 

Previously In The News

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...