Providing Market Intelligence for 40 Years

In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Sixteen percent of consumers in U.S. internet households report using Copilot for personal, professional, or educational use in Q4 2025, up from just 10% the year prior,” she told TechNewsWorld.

However, Kent pointed out, “The user experience is not yet delighting consumers, as is the case with generative AI tools generally.”

She added that Copilot users gave the tool a minus-1 Net Promoter Score (NPS), which is on par with the average but far from the ideal user experience.

From the article, "Microsoft Pledges Quality Improvements for Windows 11" by John P. Mello Jr. 

Previously In The News

On-Demand Tech Support Companies HelloTech, Geekatoo Merge

Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...

Privacy And Security Come To The Fore For Connected Devices

Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband hous...

The Sports Broadcast Revolution Will Be Tweeted

According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms o...

Sony Unveils Slew of New PlayStation Titles

"A lot of enthusiasts are looking forward to the PS4 VR, so it should be a hit during the holiday season," noted Brett L. Sappington, director of research at Parks Associates. Sony's VR offering al...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive