Providing Market Intelligence for 40 Years

In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas.

“Sixteen percent of consumers in U.S. internet households report using Copilot for personal, professional, or educational use in Q4 2025, up from just 10% the year prior,” she told TechNewsWorld.

However, Kent pointed out, “The user experience is not yet delighting consumers, as is the case with generative AI tools generally.”

She added that Copilot users gave the tool a minus-1 Net Promoter Score (NPS), which is on par with the average but far from the ideal user experience.

From the article, "Microsoft Pledges Quality Improvements for Windows 11" by John P. Mello Jr. 

Previously In The News

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...