Providing Market Intelligence for 40 Years

In The News

MDU Property Owners Turn to Cambium Networks for Reliable Wi-Fi That Increases Revenue, Satisfaction, and Retention

According to Parks Associates, Wi-Fi has become a must-have for tenants and a strategic tool for owners:

  • 70% of MDU owners say Wi-Fi helps attract residents
  • Almost 80% say it increases property value
  • Over 50% of tenants now expect managed Wi-Fi to be available
  • Properties offering Wi-Fi see improved net promoter scores and increased lease renewals

“The managed Wi-Fi market is evolving, with residents expecting more and better connectivity options. Internet and Wi-Fi – high quality, reliable connectivity and coverage – are essential for properties when it comes to attracting and retaining residents, as well as enabling the next generation of smart property technologies.” Said Kristen Hanich, Director of Research, Parks Associates.

From the Cambium Networks press release, "MDU Property Owners Turn to Cambium Networks for Reliable Wi-Fi That Increases Revenue, Satisfaction, and Retention"

Previously In The News

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Amazon Prime Music Leads Streaming in the American Household

Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music,...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...