Providing Market Intelligence for 40 Years

In The News

Many CE Shoppers Considering Only One Brand

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (which was cited by 15% of buyers as their reason for considering only one brand), product quality (cited by 10%) and general brand preference (19%).

“Brand strength comes from a variety of factors, like high-quality and disruptive products,” Barbara Kraus, director of research for Parks Associates, tells Marketing Daily. “Of course, marketing plays into that. You have to get the name out there.” 

From the article "Many CE Shoppers Considering Only One Brand" by Aaron Baar.

Previously In The News

2 Surprising Stocks to Buy and Hold Until 2030

Americans view security as one of the top benefits of smart home technology, ahead of options such as energy/resource management, or indoor convenience/entertainment. Alarm.com aims to give consumers...

Poll shows consumers not sure what 'Internet of Things' means

Dyn, the sites' common DNS provider, said its investigation showed that many of the compromised smart devices had been infected with a malware because of inadequate security protections. Since then, m...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive