Providing Market Intelligence for 40 Years

In The News

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the recent Smart Energy Summit, featuring insights from industry leaders such as NRG and Savant. The event, dedicated to exploring technological advancements in energy management, showcased the rising trend of Time-of-Use (TOU) rate plans, which have gained notable popularity among households.

The Smart Energy Summit report highlighted that 50% of participants actively work on reducing energy consumption, while 36% of households reported needing assistance with energy management. An impressive 42% prefer to partner with their electricity provider to receive dedicated apps aimed at monitoring their energy usage.

Despite the growing interest in energy efficiency, only 22% of smart thermostat owners are currently engaging in demand response programs. This element signifies a substantial opportunity for utility providers to enhance consumer education and participation, fostering better incentive structures.

Moreover, customer satisfaction remains a critical area of concern for electricity providers. The summit's findings revealed a concerning Net Promoter Score (NPS) of -25, indicating challenges in maintaining customer loyalty and satisfaction. This feedback opens up avenues for utilities to rethink their engagement strategies to improve overall consumer experiences.

From the article, "Majority of US Online Households Join Energy Programs Today" by Thomas Cooper

Previously In The News

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive