Providing market intelligence for more than 35 years

In The News

Lynch: Sling TV Will Continue to Steer Clear of Big Bundles

So, don’t expect Sling TV to move very far off its current core “Orange” and “Blue” packages that sell for $20 and $25 per month, respectively, each (or $40 for both), plus several add-on packages.

“We’re not about providing you with 100 channels. We’re about providing you with flexibility and customization,” Lynch said.

Lynch declined to announce Sling TV sub numbers (the service), but did tout a new Parks Associates study that found that Sling TV had jumped to number six among all subscription OTT services in the U.S., up from the No. 10 spot last year.

From the article "Lynch: Sling TV Will Continue to Steer Clear of Big Bundles" by Jeff Baumgartner.

Previously In The News

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...