Providing Market Intelligence for 40 Years

In The News

Linking The Connected Car To The Connected Home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25% of consumers are already intrigued by the possibilities of using their car as a way of remotely controlling home functions.

And Vinli's system will work with pretty much any car built within the last two decades, as long as it has a second generation diagnostics port.

From the article "Linking The Connected Car To The Connected Home" by CTVNews.com.

Previously In The News

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...