Providing Market Intelligence for 40 Years

In The News

LG Pay Launch On Hold Until After Mobile World Congress

According to a recent report from Parks Associates, LG remained the third most popular smartphone brand in the U.S. in 2015, accounting for 10 percent of the smartphone market share to Apple’s 40 percent and Samsung’s 31 percent.

From the article "LG Pay Launch On Hold Until After Mobile World Congress" by  Diana Goovaerts.

Previously In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...