Providing Market Intelligence for 40 Years

In The News

Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)

Nearly 30 percent of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or those who intend to purchase would permit utility control of their smart appliances -- for a price, according to new research from Parks Associates.

From the article "Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)" by Barbara Vergetis Lundin.

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...