Providing Market Intelligence for 40 Years

In The News

Leveraging Data For Demand Response Programs

In Q2 2015, 16 percent of all U.S. broadband households owned one or more smart home devices. Many of these smart devices offer energy management capabilities including demand response. Today, utilities are evaluating the benefits of integrating smart devices into utility programs.

There are several ways that utilities can leverage data to improve the success of DR events: leveraging data from smart thermostats, leveraging data from multiple connected devices, and leveraging data from smart meters.

From the article "Leveraging Data For Demand Response Programs" by Tom Kerber.

Previously In The News

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...