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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have." "Dolby sound is certainly a selling point to audioph...

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