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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

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Recent trends show a sharp resurgence in online piracy, particularly through unauthorised streaming platforms. Younger audiences are especially active, with 2024 data showing that one in four people i...

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