Providing Market Intelligence for 40 Years

In The News

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host of factors, including regulatory issues and dealing with the legacy businesses that many companies have, especially pay TV.

The U.S. streaming video market is "extremely saturated," Sorensen said. The average streaming household subscribes to 5.6 streaming services, according to Parks Associates.

Some 89% of broadband households have at least one subscription video service. And 29% of broadband households have eight or more such subscriptions, Parks says.

Parks analyst Sorensen said consumers are having to "relearn" how to be "ad tolerant."

The growth of free, ad-supported streaming television, or FAST, services shows that consumers are willing to put up with ads to save money, Sorensen says.

Some 41% of U.S. broadband households watch ad-supported video-on-demand services now. That's up from 18% in 2018, Parks says.

From the article, "Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon" by Patrick Seitz

Previously In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Smart Home: $20 Threshold, Lingering Privacy Concerns

According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households...

YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive