Providing Market Intelligence for 40 Years

In The News

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host of factors, including regulatory issues and dealing with the legacy businesses that many companies have, especially pay TV.

The U.S. streaming video market is "extremely saturated," Sorensen said. The average streaming household subscribes to 5.6 streaming services, according to Parks Associates.

Some 89% of broadband households have at least one subscription video service. And 29% of broadband households have eight or more such subscriptions, Parks says.

Parks analyst Sorensen said consumers are having to "relearn" how to be "ad tolerant."

The growth of free, ad-supported streaming television, or FAST, services shows that consumers are willing to put up with ads to save money, Sorensen says.

Some 41% of U.S. broadband households watch ad-supported video-on-demand services now. That's up from 18% in 2018, Parks says.

From the article, "Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon" by Patrick Seitz

Previously In The News

PODCAST: SCTE TechExpo25 Roundup Day 2

Parks Associates, in partnership with Cox, released a study that found that nearly one in five multifamily residents with home internet reported receiving gigabit or faster download speeds. From th...

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

Five Reasons I Haven’t Gone Back to Google Home Automations

Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive