Providing Market Intelligence for 40 Years

In The News

It's Really Hard to Make Money With Virtual Reality Games

Considering the high profile of the launch we're talking about 2,300 is an awfully low number, even factoring in some of the criticisms of Light Repair Team #4 and its sparse marketing. That speaks to another problem facing virtual reality development: Even after the release of all the major headsets, many Americans don't even know about it. In fact, according to a new study from Parks Associates, 63 percent of Americans are either unfamiliar with or know nothing about virtual reality, and only around 6 percent of men and 2.5 percent of women have any interest in buying a headset. In those conditions, even the best games likely have trouble making a profit.

From the article "It's Really Hard to Make Money With Virtual Reality Games" by motherboard.vice.com

Previously In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...