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It's Official: Apple TV Is No Longer a Hobby

September 13, 2015

The new Apple TV comes at a time when Apple's position in the streaming media device has been deteriorating. As mentioned, the Apple TV hardware was stagnating while rivals were assaulting the market with low-cost devices. Market researcher Parks Associates estimated that Apple fell to the No. 4 spot in 2013, as Amazon.com's (NASDAQ:AMZN) $39 Fire Stick took off.

From the article "It's Official: Apple TV Is No Longer a Hobby" by Evan Niu.

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46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...

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About Parks Associates

It's Official: Apple TV Is No Longer a Hobby

Previously In The News

Peacock’s trick to keep subscribers coming back? Emails—billions of them

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

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