In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

March 24, 2023

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019.

From the article, "It's not me, it's Netflix: With password sharing on the block, how to boot your friends," by Jessica Guynn.

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Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

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About Parks Associates

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Previously In The News

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

Here's how banks can reinvigorate deposit growth with incentives

E-Sports Pioneers Are Making It Up as They Go

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

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