“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networking is essential infrastructure for the connected home.”
From the article "It looks a lot like Amazon wants to hide Alexa inside your web router" by Thomas McMullan.
Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...
According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...
Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, ke...
MDU properties, including military housing, senior living, and student accommodation, can expect OPEX savings up to 20 percent when implementing smart home devices such as EMS, according to Parks Asso...
