In The News

Is Snapchat on the Way Out or Just Finding its Footing?

August 05, 2017

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the way it's closed approach prevents content from going viral. No, it's biggest problem is that Facebook keeps copying its features and doing them better.

"Facebook and Instagram have added several Snapchat-like features in an effort to drive usage, particularly hoping to pull users away from Snapchat," notes Brett Sappington, senior director of research for Parks Associates. "Facebook knows the digital advertising space well and has a large base of advertising clients. So, ad spending with Facebook and Instagram is seen as a safer bet than Snapchat."

From the article "Is Snapchat on the Way Out or Just Finding its Footing?" by Troy Dreier.

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About Parks Associates

Is Snapchat on the Way Out or Just Finding its Footing?

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

More than 10 million smart home devices will be sold in the U.S. by 2021

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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