Providing market intelligence for more than 35 years

In The News

Is Roku Ready to Enter the Smart-Speaker Market?

New data from research firm Parks Associates shows Roku still commands an industry leading 37% of the streaming-device market. Meanwhile, Amazon.com has padded its lead over a fading Google, with 28% of consumers using a Fire TV device compared to 14% who use a Chromecast. Apple has now moved into third place with a 15% share for its Apple TV box.

From the article "Is Roku Ready to Enter the Smart-Speaker Market?" by Rich Duprey.

Previously In The News

How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses

Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...