The survey by Parks Associates found that 70% of U.S. smartphone users watch at least one short streaming video clip daily. More than 20% of users send more than 30 minutes each day watching short-form content, such as YouTube clips and music videos. Another 40% watch longer-form videos at least once a day, and the majority of them spend an average of 30 minutes doing so.
From the article "Is It Time To Bank On Mobile?" by Megan Haynes.
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
