In The News

Is Apple's TV upgrade too pricy for consumers?

August 30, 2015

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-priced, basic models such as the Fire Stick, Roku and Amazon have been able to rapidly meet and surpass Apple's market share, said Barbara Kraus, director of research at Parks Associates.

While the lower-end sticks and more powerful cube models each take about half the market now, Kraus predicted that by 2019 sales of lower-cost stick streaming devices, like Google's Chromecast, would grow faster than the more-powerful cubes, like Apple TV and Roku 3. She predicts the low-cost alternative will be two-thirds of the OTT market in four years.

From the article "Is Apple's TV upgrade too pricy for consumers?" by Anita Balakrishnan.

‹
1
2
...
144
145
146
147
148
149
150
...
758
759
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Is Apple's TV upgrade too pricy for consumers?

Previously In The News

What’s Driving The Growth Of Connected Health Devices?

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Research: over 50% of U.S. broadband households stream content on TV screens

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store