Providing Market Intelligence for 40 Years

In The News

IoT: Ensuring Security is in Place

One of the critical concerns as the industry designs and deploys the IoT is to ensure security is in place to protect both the data and devices. Everything may be connected to the cloud, but we need controlled security that the end users can trust and control.

A new report from Parks Associates shows that at the end of 2014, 79% of US households will have broadband access and 80% of these homes will have an operating home network. So clearly the IoT devices of tomorrow can already connect to the existing network infrastructure we have in place today. But with this easy and readily available Internet connection comes all the associated risks and concerns on security for device access and data protection. With all these devices in active communication, the scale and size of the potential risk is perhaps as large as the billions of units forecast by the market projections.

From the article "IoT: Ensuring Security is in Place" by Kevin McDermott.

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive