Providing Market Intelligence for 40 Years

In The News

Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs

And Greg Caressi, an analyst with Frost & Sullivan in Mountain View, Calif., predicted this will be a big year for providers to adopt data-analysis tools that help them make sense of health information recorded by patients’ apps. Some physicians see the new digital health tools as a key to recruiting new patients and boosting their revenue.One key to growing the market?  

App developers must “learn tricks to deepen user engagement levels and prove to their customers that apps can influence consumers’ health choices,” said Harry Wang, an industry analyst with Parks Associates in Dallas.

From the article "Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs" by Charles Piller.

Previously In The News

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...

Apple Eyes $9.99 Price for Apple TV+ – Report

A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscri...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...