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Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs

January 05, 2016

remote health monitoring

connected health devices

fitness tracker

And Greg Caressi, an analyst with Frost & Sullivan in Mountain View, Calif., predicted this will be a big year for providers to adopt data-analysis tools that help them make sense of health information recorded by patients’ apps. Some physicians see the new digital health tools as a key to recruiting new patients and boosting their revenue.One key to growing the market?

App developers must “learn tricks to deepen user engagement levels and prove to their customers that apps can influence consumers’ health choices,” said Harry Wang, an industry analyst with Parks Associates in Dallas.

From the article "Investors Bet Big On Apps That Promise To Improve Health — And Cut Costs" by Charles Piller.

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Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

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